While social media is an inevitable part of most of our lives, many are
ill equipped to even make educated distinctions between media formats and
socializing.
To be clear, social media is a way to convey or share information
with a wide audience, while social networking is an act of
engagement. Social media is the means to deliver a
message. Social networking is the two-way communication that builds and
develops relationships.
"Social Media can be called a strategy and an outlet for
broadcasting, while Social Networking is a tool and a utility for connecting
with others." ~ Lon S. Cohen
In failing to make these distinctions clear in a recent
conversation, I lost a potential client. Having spent too much on a pretty
but generically static website they had yet to realize that building one was
just the tip of the iceberg.
"The question is not what to do but how to see," wrote Jeanne de Salzmann, the foremost student of Gurdjieff and herself a great leader and teacher.
"The question is not what to do but how to see," wrote Jeanne de Salzmann, the foremost student of Gurdjieff and herself a great leader and teacher.
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| New York headquarters, in former C Ledyard Blair carriage house. |
"Seeing is the most important thing - the act of seeing. I need
to realize that it is truly an act, an action that brings something entirely
new, a new possibility of vision, certainty and knowledge. This
possibility appears during the act itself and disappears as soon as the
seeing stops. It is only in this act of seeing that I will find a certain
freedom."
Take care you do not commit this fatal mistake of personal investment.
Weigh both the long and short term impacts of decisions you are about to make.
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